Skittles Logo 2024. Skittles’ highly recognizable font couldn’t be tossed out, but it could be better delineated. Skittles packaging and branding refresh targets gen z with a brighter, bolder aesthetic that embraces the brand's nonsensical humor.
Explore skittles’ brand refresh as they update their logo, signature rainbow, and product packaging to lean into their bizarre approach. In a crowded sphere, it magnifies skittles®’ persona, enabling it to stand out to different generations of consumers.